In my book, The 8th Habit—From Effectiveness to Greatness, I wrote about some of the seismic shifts we’ve seen in our world—changes that have created a fast evolving world. These new realities define our new Knowledge Worker Age and the challenges and opportunities that face people and organizations all over the world.

Today, we are seeing such a seismic shift unfolding before us with Twitter social media and technology. If you weren’t familiar with what Twitter is, I’m sure you’ve heard of it by now.  Iran is undergoing a movement that has the potential of revolutionizing their state and society as people take to the streets protesting recent election results. Through this innovative tool, the people’s voices in Iran are being heard loud and clear throughout the world.

I wrote in the 8th Habit that the crucial challenge of our world today is this: to find our voice and inspire others to find theirs. On page 104 I specifically wrote about the effects of the internet in the democratization (finding voice) of our world. Here is the excerpt:

The Democratization of Information/Expectations
No one manages the internet. It is a sea change of global proportion. For the first time in history the pure voice of the human spirit rings out in millions of unedited conversations unfettered by borders. Real-time information drives expectations and social will, which ultimately drive the political will that impacts every person.

What are your thoughts? How are social networking applications changing your life, giving you voice and shaping the world we live in?

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