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How to Land a New Job in a Tough Economy

If you or someone you know is looking for a job, I would like to share a couple thoughts to help you find new work. One of the things I often tell people is that you can’t do a job-search the way you used to. Most people rely on a job application form and a resume. That doesn’t work anymore, although, those are useful things. In today’s world you have to adopt a new mindset for finding and securing a job—and not just a job but work that you would find meaningful.

The new mindset is: be a solution, not a problem to a prospective employer. When you call or submit your resume, it likely goes into a pile with perhaps hundreds of other resumes or applications. This is a problem for the employer; you are one more person they have to deal with.

However, what if you took the time to really research the company you want to work? Read up about what’s going right now in the company. Find someone you might know to talk to about what they’re dealing with and what they’re trying to accomplish. If you don’t know someone, make a call to find someone willing to spend a few minutes with you. Network with their suppliers or one of their clients to get a better understanding of the company, department or person you want to work for. Between the Internet and networking, you can piece together a picture of what would be of specific value to them. From there you can see if your experience, talent, skills, and passion match up to what they need. Now you can creatively position yourself as a solution and differentiate yourself. Get a conversation started in the company by presenting yourself as a solution to their problems not as a person looking for a job.

The tougher things get the more creative and solution-oriented you have to become. Be a solution, not a problem—and you’ll significantly increase your ability to land a new job.

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